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SUMMARY:Create Your 6 Month Marketing Roadmap: Stop Guessing\, Start Growing
DESCRIPTION:Stop guessing at marketing tactics. Work with our expert to build a strategic roadmap tied to your growth goals\, budget\, and business.\n\n\nA new social channel. A podcast. SEO. Paid ads. Email marketing. AI-generated content. \nWhen you’re building a business\, there is no shortage of people—or algorithms—telling you what you should be doing to market it. But without a clear strategy behind those tactics\, founders can spend valuable time and money creating a lot of activity without creating meaningful growth. \nA pile of tactics is not a marketing plan. \nJoin Women in Tech & Entrepreneurship (WTE) and senior marketing strategist Cynthia Plunkett\, Founder of CP Marketing + Co.\, for a hands-on startup marketing workshop designed to help founders step out of reactive marketing mode and build a strategic roadmap around where their business actually needs to go. \nRather than starting with “Should I be on TikTok?” or “Do I need to invest in SEO?”\, you’ll start with the questions that should come first. Using a companion marketing worksheet and a real SaaS business example\, Cynthia will guide you through a three-part framework—Current State\, Desired State\, and Strategic Marketing Plan—while you apply each step to your own business in real time. \nYou’ll leave with more than ideas. You’ll leave with the foundation of a 3–6 month marketing roadmap you can start acting on this week. \n\n\nTogether\, we’ll work through how to:\n\nAssess your current marketing strategy\, customers\, competitive landscape\, and gaps before investing in another tactic\nClarify your ideal customer\, their pain points\, and the people involved in their buying decisions\nDefine what “growth” actually means for your stage of business\nTranslate revenue and customer targets into measurable SMART marketing goals\nBuild a focused 3–6 month marketing roadmap instead of chasing disconnected campaigns\nDetermine what you should do yourself\, what AI can accelerate\, and when a contractor or specialist makes sense\nCreate a clear marketing brief that gives agencies\, freelancers\, contractors\, or AI tools the context they need to execute effectively\nMeasure what’s working so your next marketing decision is informed by evidence rather than guesswork\n\n\n\nThis Is a Working Session\nCome prepared to work on your business\, not just take notes about marketing. \nCynthia will walk through the framework using a healthcare SaaS company as a live example while attendees complete the same exercises for their own businesses using a companion worksheet. \nWe’ll move from: \nWhere are we now?→ Where are we trying to go?→ What marketing actually gets us there? \nYou’ll leave with your worksheet to continue refining after the session\, including practical AI prompts you can use to research\, draft\, and execute against the strategy you’ve built. \nBuilding Without a Big Marketing Team\nYou don’t need a full marketing department to become more strategic about growth. \nWe’ll explore how early-stage founders can combine their own expertise with AI tools\, freelancers\, contractors\, and specialized partners to execute a thoughtful marketing plan without prematurely building an expensive internal team. \nThe goal isn’t to use every tool available. It’s to know what needs to be done\, why you’re doing it\, who or what should do it\, and how you’ll know whether it worked. \nThis workshop is especially valuable for SaaS founders\, consultants\, professional services firms\, startup founders\, solopreneurs\, and early-stage businesses that are ready to move beyond founder-led\, ad hoc marketing and build a more repeatable path to growth. \n\n\n\nMeet the Speaker\nCynthia Plunkett | Founder & Strategic Marketing Consultant | CP Marketing + Co.\nCynthia Plunkett is a senior marketing strategist and Founder of CP Marketing + Co. with nearly 15 years of experience helping businesses make smarter marketing decisions. After seeing companies repeatedly invest in channels\, tools\, and agencies before clearly defining what they were trying to accomplish\, Cynthia developed an advisory approach that starts with the business itself: its goals\, differentiators\, customers\, and opportunities. She then translates those insights into a strategic marketing roadmap and connects clients with vetted partners when specialized execution is needed. Her approach helps founders replace scattered tactics and costly guesswork with clarity\, confidence\, and a marketing strategy built around what their business actually needs to grow. \n\n\n\nAbout Women in Tech & Entrepreneurship (WTE)\nWomen in Tech & Entrepreneurship is a dues-free\, member-led organization helping women across all industries start\, scale\, and lead in today’s economy. We provide educational programming\, near-peer mentorship\, and a thriving community of support for women building bold careers and businesses — on their own terms.
URL:https://innovateorlando.io/event/a-strategic-marketing-roadmap-for-founders-stop-guessing-start-growing/
LOCATION:FL
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DTSTART;TZID=America/New_York:20260930T180000
DTEND;TZID=America/New_York:20260930T210000
DTSTAMP:20260913T133027
CREATED:20260304T084315Z
LAST-MODIFIED:20260912T204600Z
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SUMMARY:NCS Hall of Fame 2026
DESCRIPTION:The M&S Hall of Fame honors and recognizes the accomplishments and contributions of individuals who have pioneered the development of MS&T.\n\n\nThe National Center for Simulation Modeling & Simulation Hall of Fame began in 2014 in partnership with the Orange County Government\, including the Office of the Mayor of Orange County and the Orange County Convention Center (OCCC). The M&S Hall of Fame honors and recognizes the accomplishments and contributions of individuals who have pioneered the development of modeling and simulation over the past 100 years.
URL:https://innovateorlando.io/event/ncs-hall-of-fame-2026/
LOCATION:Orange County Convention Center\, 9800 International Drive\, Orlando\, FL\, 32819\, United States
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DTSTART;TZID=America/New_York:20260930T183000
DTEND;TZID=America/New_York:20260930T203000
DTSTAMP:20260913T133027
CREATED:20260826T112712Z
LAST-MODIFIED:20260913T161606Z
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SUMMARY:SBA Veteran Small Business Certification Program 9.30.26
DESCRIPTION:Get certified by the SBA to kickstart your small business as a veteran – join us for a virtual workshop for all the info!\n\n\nUnlock your business potential at an exclusive workshop led by Ed Ramos\, Senior Area Manager for the SBA in Orlando\, Florida. With over 30 years of expertise in business development and strategic planning\, Ed is the guide you need to navigate the complex world of federal certifications designed specifically for veterans. \nIn this power-packed session\, you’ll uncover insider tips on mastering the federal contracting landscape\, making the most of your certifications\, and positioning your business for long-term success. Whether you’re looking to expand your federal contracting portfolio or just beginning your entrepreneurial journey\, this workshop will provide the tools and knowledge to help you thrive in the federal marketplace. \nConnect with fellow veteran entrepreneurs\, learn from industry experts\, and take the first steps toward securing your piece of the federal contracting pie. Don’t miss this chance to boost your business. \nSeats are limited—reserve your spot today and start your journey to federal success with VEI!
URL:https://innovateorlando.io/event/sba-veteran-small-business-certification-program-9-30-26/
LOCATION:FL
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